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Book of Cases: Advertising & Brand Communications
Author(s): Mark J. McMullen
This book contains a compilation of numerous case studies of companies that have been involved in the following areas: Corporate re-branding and positioning Effectively managing crisis communication Managing explosive growth Being true to your values Developing a new brand image Over...
Illuminating Sexuality
Author(s): Michael Marks
The goal of this textbook is to provide a broad overview of human sexual behavior, without value-laden overtones, political bias, or implications of right and wrong. Dr. Michael Marks, the editor, had spent several semesters teaching a Sexual Behavior class, and was frustrated about the lack of unbi...
Telemedicine: Care Beyond Touch
Author(s): Susan Goran
Telemedicine: Care Beyond Touch prepares students to participate in the integration of telehealth/telemedicine in healthcare as a knowledgeable consumer, healthcare provider, or educator. This turn-key online course package provides a foundational curriculum that provides key telehealth concepts, th...
Animal Anatomy and Physiology Laboratory Manual
Author(s): Cord Brundage, Andrea Watson
Animal Anatomy and Physiology Laboratory Manual covers topics such as skeletal, joints, muscles, nervous, cardiovascular, respiratory, endocrine, reproduction, and much more. Throughout this lab manual, each chapter introduces main points, laboratory safety procedures and laboratory gear. This manua...