Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Geologic Disasters Workbook with Applications to Physical Geology and Oceanography

Author(s): David M Best, Mario V Caputo

Our planet is a dynamic place. Geologic Disasters Laboratory provides hands-on learning experiences for students to better understand the geologic concepts behind the disasters they are studying.The individual laboratories featured in this book are created to fit with courses using Earth’s Natural H...

Interpersonal Communication: Building Rewarding Relationships

Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox

Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts. Interpersonal Communication: Building Rewarding Re...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

Physical Geology Across the American Landscape

Author(s): John Renton, Coast Learning Systems, COASTLINE COLLEGE, COASTLINE COLLEGE

Print Format This product includes the printed textbook. eBook Format You will receive access to the electronic text via email after using the shopping cart above to complete your purchase. This is an electronic version of the print textbook only.  This textbook is designed to impart sci...

Casing Interpersonal Communication: Case Studies in Personal and Social Relationships

Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood

Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations. Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication: is availab...

Essential Comprehension Strategies for the Intermediate Grades

Author(s): Jerry Johns, Susan Lenski, Roberta L. Berglund

View the Reading Resources Catalog This new book presents comprehension strategies that have utility in reading, as well as other areas of the curriculum. All of the materials necessary for implementing each of the 23 strategies are includes, as well as examples of how the strategy might be used ...

Reading & Learning Strategies: Middle Grades Through High School

Author(s): Jerry Johns, Susan Lenski, Micki M Caskey, Mary Ann Wham

This fourth edition is based on the Professional Standards developed by the International Reading Assoc. (IRA). Educators will get over 100 content-relevant instructional strategies. Each research-based strategy includes a detailed explanation and examples from various content areas. A quick refe...

Nonverbal Communication for a Lifetime

Author(s): Diana K. Ivy, Shawn Wahl

Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...

African-American Art Supplement

Author(s): Clarence Talley, Tracey Moore, Ann Johnson

In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...