Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel

Author(s): Timothy R Graeff

Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel examines the role of marketing research in helping marketing managers make marketing decisions. In addition to describing important marketing research concepts, terms, techniques, and procedures, this book contai...

How Can You Love Someone You've Never Met? The Case of Angie's Catfish and the Hyperpersonal Model

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Sample Utilizing the Internet to meet a romantic partner is not uncommon. In fact, the Pew Research Center found that about 30% of adults have used an online dating site (Anderson, Vogels, & Turner, 2020). Additionally, of those who had tried online dating, most people described their overall exp...

Digitally Mediated Composing and You: A Beginner's Guide to Understanding Rhetoric and Writing in an Interconnected World

Author(s): Stephanie Hedge, Courtney Cox

Digitally Mediated Composing and You: A Beginner’s Guide to Understanding Rhetoric and Writing in an Interconnected World is centered on the idea that contemporary writing is always already embedded in digital contexts and mediated through digital technologies and that this writing is always already...

OpenStax Introduction to Sociology 2e softcover

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"Introduction to Sociology 2e aligns to the topics and objectives of many introductory sociology courses. It is arranged in a manner that provides foundational sociological theories and contexts, then progresses through various aspects of human and societal interactions. The text includes comprehens...

So You Want to Become a Classroom Crusader? Breaking into Instructional Strategies

Author(s): Bridget R Amory

So, You Want to Become A Classroom Crusader? Breaking into Instructional Strategies is written to provide teacher education candidates with an overview of instructional strategies and an understanding of what makes an effective teacher. This text is designed to help students not only sharpen their s...

Radiological Technology: Clinical Competency Handbook

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Philosophy of War

Author(s): Albert Spencer

The purpose of this e-textbook is to enable informed and constructive dialogue through your consideration of a variety of topics relative to the philosophy of war. Each module contains a written introduction, like this one, that provides an overview of the topic to support your reading of an assigne...

Communicating Pain: Negotiating the Tensions of Leadership, Toughness, and Injury

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Abstract Leilani is a star volleyball player, team captain, and dedicated student. During her junior year, she suffered a foot injury. Hesitant to communicate her pain for fear of being perceived as weak or being benched, she played through the pain and tried to manage it on her own. However, her...

Gen Z: Lonely, Stressed Out and Taking Over the World

Author(s): GLORIA BARONE ROSANIO

In Gen Z: Lonely, Stressed Out and Taking Over the World, Gloria Barone Rosanio looks at what makes Generation Z – the youngest adults – lonelier than other generations. This generation of nearly 2.5 billion strong worldwide is growing up more slowly, staying closer to home and family than prior gen...

Psychological Reactance Theory and College Student Binge Drinking Prevention: A Case Study of The Other Hangover Campaign

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Sample Despite decades of research in the area of public health campaigns targeting health-related attitude and behavior change, campaigns often fail or have limited effects in changing the attitudes or behaviors of their intended audience (Dillard & Shen, 2005; Hornik, 2002; Snyder, 2001; Snyder...