Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Interpersonal Communication: Building Rewarding Relationships

Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox

Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts. Interpersonal Communication: Building Rewarding Re...

African-American Art Supplement

Author(s): Clarence Talley, Tracey Moore, Ann Johnson

In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

An Introduction to the Aquatic Insects of North America

Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg

An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...

Bored and Loving It

Author(s): Richard Pate

Being bored and yet loving it seems oxymoronic, but it’s not.  Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun!  Their initial boredom turns into what boredom usually turns into: freedom of th...

WCU 150: History and Heritage

Author(s): Michael Di Giovine, Aaron Stoyack

ses·qui·cen·ten·ni·al/ seskwəsen-tenēəl/(adjective)relating to the one-hundred-and-fiftieth anniversary of a significant event.The 2021-2022 academic year marked West Chester University’s Sesquicentennial Anniversary. As the largest liberal arts university in the Commonwealth of Pennsylvania, the se...

It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION

Author(s): Kent W. Anderson, Jerry Brindisi

OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketi...

Foundations of Special Education: Transcending Barriers

Author(s): Melissa Hartman

Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...

Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation

Author(s): John Kocur, Charles Ciorba

In Straight from the Source: A Tune-Based Approach to Learning Jazz Improvisation, veteran teachers Chuck Ciorba and John Kocur offer a comprehensive guide for all instrumentalists to learn how to improvise. “Straight from the Source” suggests that great jazz recordings and the tunes themselves shou...