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How To Write A Winning Marketing Plan

Author(s): Robert Powers

This document describes a process to create a successful marketing plan. It starts with a SWOT analysis to identify important opportunities and threats, which provide context for the plan. The process continues step by step from recommendation of the target market all the way to promotion.The docume...

I Lead

Author(s): Gary Morais, Paul Crews

In today’s world there is an enormous need for healthy mature leaders. Why? Because most people have not been taught real leadership thinking skills. Sure, they may have completed a course or attended a class, but were not taught healthy, mature thinking characteristics possessed by great leaders. T...

Introduction to Counseling: Integration of Faith, Professional Identity, and Clinical Practice

Author(s): Robyn T. Simmons, Stacey C. Lilley, Anita M. Knight Kuhnley

Introduction to Counseling: Integration of Faith, Professional Identity, and Clinical Practice provides a comprehensive introduction to the profession and faith integration.  The publication helps students understand how to be and think like an ethically responsible Counselor who is also a Christian...

The Professional School Counselor: A Concierge of Academic, Career, and Social Supports

Author(s): Christopher Wilder, Jennifer Money-Brady

New Publication Coming Soon!School counseling is a critical component of a student's educational journey. School counselors are pivotal in supporting students' academic, social, and emotional development. The Professional School Counselor: A Concierge of Academic, Career, and Social Supports is a gr...

A Quest for Being

Author(s): Larry D. Harwood, Elspeth Harwood

When two church mice are forced from a comfortable living, migration in search of new quarters exposes the tiny pair to the rawer side of mouse existence, where vulnerabilities evoke some frightful days that could be their last. Grappling with the liabilities of small body size and brief lifespans, ...