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Communications Research
Author(s): Kathryn Lancioni
Consumer Economics
Author(s): Wendy Reiboldt
New Eighteenth Edition Now Available! The eighteenth edition of Consumer Economics leads students through the social, economic, and political forces that shape consumer demand and seller supply. The book provides students with a strong understanding about how the economy operates, the importance ...
Communication Basics: Principles and Practice
Author(s): Cindy Greenberg
Stories are used throughout the book as a focus, rather than a support, for principles of communication. For example, students will enjoy reading about the story of Super storm Sandy in NYC as they learn about the tenets and importance of critical listening for today’s world. Both students and pr...
Financial Markets, Banking and Monetary Policy
Author(s): Thomas Simpson
Financial markets, banks, and monetary policy all touch our lives in numerous ways. Financial Markets, Banking and Monetary Policy illustrates the various ways in which the financial system contributes to our well‐being—that is, how it creates economic value. Readers are presented with the diffe...
Nutrition Workbook for Nursing, Exercise Science, Health, and Physical Education Students
By: Christine Ahmed
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A Foundation in the Science of Statistics
Author(s): Michael McKenna
A Foundation in the Science of Statistics provides a foundation in the science of statistics to a large sophomore level course. Its intended audience is students of all areas of study with at least basic skills in college algebra. It covers all the topics in a typical introductory course in statisti...
Nutrition & Health
Author(s): Melissa Gutschall
Nutrition and Health is designed to supplement any introductory nutrition course studying essential nutrients and the importance of good nutrition to health at various stages of life. The text is intended to guide the student in identifying key concepts with the use of topic outlines, project resour...