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Digital Marketing Strategies

Author(s): Toni Guffei

There is a gap in the connection between traditionally taught marketing concepts and the new digital marketing world.Digital Marketing Strategies ties in essentials such as the 4Ps of marketing, and how research informs decisions to gain profitability, with the digital concepts of content marketing,...

Crime in California: A Case Reader in California Criminal Law

Author(s): Laurie Kubicek

Prepare Students for Criminal Justice / Legal Careers in California​ Crime in California offers an innovative approach to teaching California criminal law to undergraduate students. Covering substantive criminal law, this publication includes elements of the most important crimes in California. N...

By Way of Interruption: Levinas and the Ethics of Communication Duquesne University Press Paperback

Author(s):

"By Way of Interruption presents a radically different way of thinking about communication ethics. While modern communication thought has traditionally viewed successful communication as ethically favorable, Pinchevski proposes the contrary: that ethical communication does not ultimately lie in the ...

Music 101: A Guide to Active Listening for a Generation Online

Author(s): James E Shearer, Fred Bugbee

Music 101: A Guide to Active Listening for a Generation Online presents a balance of commentary, historical documentation, and insightful listening guides into the diverse world of classical, jazz, and world music. Music 101 is a highly readable text that offers students a lifelong guide into all fo...

The Bad Times

Author(s):

"Music, Poetry & Dancing Died: The Famine Killed Everything. The Bad Times (An Drochshaol) is a new graphic novel set during the Great Hunger, a disaster precipitated by the failure of the potato crop, but exacerbated by the inadequate policies of the British government and the cruelty and opportuni...

Using Base 10 Materials to Teach Addition and Subtraction of Two Digit Numbers

Author(s): Francis Gardella

The hands-on use of Base 10 materials by students helps them learn the meaning of whole number operations as well as understand the algorithms by which mathematics is communicated.For teachers, this text acts as a guide in this work by demonstrating how to use Base 10 materials to have students unde...