Marketing Principles for Entrepreneurs

Author(s): Lei Shi

This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...

Business Analytics: A Customized Version of Spreadsheet Modeling for Business Decisions, Fifth Edition by John F. Kros. Designed Specifically for The Ohio State University

Author(s): Terry Klinker

The field of data analytics has its roots in the 1940’s, primarily in wartime logistics.  Since then, data analytic techniques and expanded methodologies are increasingly implemented into the business world.  Decisions based on operations research models are proven to increase revenues, decrease cos...

Introductory General, Organic, and Biochemistry Experiments for Allied Health

Author(s): Rebecca A. LaRue

Introductory General, Organic, and Biochemistry Experiments for Allied Health: introduces the science of health chemistry is intended for students entering health studies is written to require no previous chemistry classes uses readily available lab equipment is organized into three pa...

Introduction to Algebra and Pharmaceutical Mathematics: An Introductory Course for Students in Nursing, Pharmacy Technology, and Other Health Careers

Author(s): Milt Jacobs

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The Perfect Game

Author(s): Herschel Greenberg

A bundle package that includes: I Win: A Collection of Arguments from the Classroom The Writer's Toolkit: Strategies for Effective Essays , basic_html