The Manual for Integrated Campaigns

Author(s): David Regan

The Manual for Integrated Campaigns guides readers through the journey of building an effective brand communications campaign. Whether you produce the campaign by yourself or with an agency team, this publication walks you through the appropriate steps in the process. By incorporating this process, ...

Coaching Grammar and Composition

Author(s): J.C. Alonso Jr.

Many college instructors today are “Baby Boomers” or from “Generation X.” These generations are generally characterized as having a strong work ethic, self-assured, independent learners, goal-centered, and mentally focused. In contrast, most college students today are “Millennials” or from “Generati...

Applied Ethics: Exploring Ethical Theory in The Medical, Environmental, and Business Fields

Author(s): John Tamilio

Applied Ethics is a unique text.  In the first part, Dr. John Tamilio III examines some of the most influential moral theories within the Western tradition, most notably those proffered by Aristotle, Immanuel Kant, Jeremy Bentham, and John Stuart Mill.  He also explores the complex theories that und...

OpenStax Quimica Atoms First 2e

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"Química: Comenzando con los átomos 2ed es un libro de texto introductorio, revisado por colegas y con licencia abierta. Es el producto de la alianza editorial entre OpenStax, la Universidad de Connecticut y su Federación de Centros de Estudiantes. Este libro es la adaptación de Química: Comenzando ...

Por mi mism@

Author(s): Mina Ogando Lavin, Melissa D Murphy, Delia Montesinos

Por mí mism@ was designed for students of advanced intermediate Spanish. The content areas were selected to raise the learners' proficiency to a level that will enable them to successfully transition to advanced grammar and writing courses. We have integrated several pedagogical approaches, but o...

Fighting for Change

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In Art

Author(s): Robert Quinn

In Art adopts a web platform to provide non-art majors in college a sampling of styles, techniques, and artworks from a wide variety of cultures and time periods using a thematic approach. Prizing interactivity and student-centeredness for its framework, this book uses a choose-your-own-adventure ap...

Mapping Your Success: the Art of Being Yourself

Author(s): GRANT MANHART

Mapping Your Success Overview This unique and student-centered approach to a freshman or first-year seminar course was created by Dr. Grant Manhart, during his 25 years of teaching at Northern State University in Aberdeen, South Dakota.  This content and approach have shown elevated student engag...

The Microbiology Laboratory: An Introduction to Clinical Microbiology Concepts & Techniques

Author(s): Margaret Ware

The goal of this text is to instill a basic curiosity about and respect for microorganisms as students prepare for their future health care professions. The Microbiology Laboratory: An Introduction to Clinical Microbiology Concepts and Techniques promotes the understanding of how microorganisms live...

Proper Objects: Studies in Philosophy for All Levels

Author(s): Marshell Bradley

Proper Objects: Studies in Philosophy for All Levels is that much needed book. Proper Objects is for anyone who would engage in finding answers to classic questions in Philosophy and human affairs ranging from the ancient world to the postmodern. Proper Objects rewards a variety of readers, too: ...