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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...Interpersonal Communication: Building Rewarding Relationships
By: Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox
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Interpersonal Communication: Building Rewarding Relationships
Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox
Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts. Interpersonal Communication: Building Rewarding Re...African-American Art Supplement
Author(s): Clarence Talley, Tracey Moore, Ann Johnson
In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...Real-World Statistics: In-Person Version
Author(s): Carol Saltsgaver
Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...An Introduction to the Aquatic Insects of North America
Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg
An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...The Rescue of an Orphan
Author(s): Leslie Dean
Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change? You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...WCU 150: History and Heritage
Author(s): Michael Di Giovine, Aaron Stoyack
ses·qui·cen·ten·ni·al/ seskwəsen-tenēəl/(adjective)relating to the one-hundred-and-fiftieth anniversary of a significant event.The 2021-2022 academic year marked West Chester University’s Sesquicentennial Anniversary. As the largest liberal arts university in the Commonwealth of Pennsylvania, the se...Unlocking the Potential for Student Success
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"ABOUT THE BOOK Unlocking the Potential for Student Success teaches the science of resilience and happiness by fostering mental well-being to improve the quality of life. The textbook takes a holistic approach to student success, including cognitive, emotional, social, nutritional, physical, and spi...Foundations of Special Education: Transcending Barriers
Author(s): Melissa Hartman
Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...