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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
New Second Edition Coming Soon!Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of re...Real-World Statistics: In-Person Version
Author(s): Carol Saltsgaver
Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...Contemporary Environmental Issues
Author(s): Michael Slattery
Scientists say we are in a new stage of the Earth’s history, the Anthropocene, when we humans have become the globe’s principal agent of change.To begin a shift toward a “sustainable society,” significant action is required now on a range of issues. Fortunately, people are capable of changing their ...Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years
By: Lisa Martin
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Making "Sense" of Genetics Today
Author(s): KARL CHAI
Making “Sense” of Genetics Today – Karl ChaiThis book returns the Law of Genetics to its simple core in the original discovery and in the applications to genetic studies over the past 120 years, as well as that of today.Using classic human hereditary disorders as examples, such as alkaptonuria, sick...about product
It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION
Author(s): Kent W. Anderson, Jerry Brindisi
OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketi...Bored and Loving It
Author(s): Richard Pate
Being bored and yet loving it seems oxymoronic, but it’s not. Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun! Their initial boredom turns into what boredom usually turns into: freedom of th...The Rescue of an Orphan
Author(s): Leslie Dean
Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change? You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...Foundations of Special Education: Transcending Barriers
Author(s): Melissa Hartman
Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...