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Writing and Arguing About Music

Author(s): ERIC ABBEY

New Publication Now Available! Writing and Arguing about Music is an essential book for beginning the discussion on writing about topics related to music.  Argumentative theory is discussed along with a structure of writing that focuses students on developing concise, accurate, and supported argu...

The Book of Journal Lists: An Introduction to Writing for the Communication Professions

Author(s): Willie Tubbs

The Book of Journal Lists: An Introduction to Writing for the Communication Professions is a concise, visually appealing, and above all else, useful mass communications writing textbook. It integrates meaningful, interesting exercises that would neither bore readers nor prove too challenging for new...

Human and Animal Interrelationships

Author(s): Horst Dieter Steklis, Netzin G Steklis

Human and Animal Interrelationships is a turn-key course package that takes a science-based, multi-disciplinary approach to understanding the nature, diversity and functions of human-animal relationships that have developed over time, geographic region, and cultural contexts. This interrelationsh...

Advertising Fundamentals: How to Create and Deploy Effective Ads

Author(s): R. MICHAEL LATTA

Advertising Fundamentals: How to Create and Deploy Effective Ads discusses advertising as one of the most important elements of building a sustainable business model, as it provides the mechanism for attracting and retaining customers. The text ensures students achieve a concrete understanding of th...