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Exploring the World through Social Statistics

Author(s): Patricia Case, Barbara Coventry

Exploring the World through Social Statistics will provide students with a guide to understanding statistics and how it can be used to make sense of the social world. This course introduces students to the application of statistical analysis to social data. Throughout this text students learn: ...

Making It Work: Improving the Relationship Between Public Relations Spokespeople and Journalists

Author(s): Joel Jay Campbell, Susan R Walton

In an ideal universe, public relations spokespeople and journalists get along just fine. Journalists want to provide their audiences with fast, accurate information on topics important to those audiences. Spokespeople want to advance the cause of their organization by sharing its stories. That’s ...

Statistics Introduction

Author(s): Mezbahur Rahman, Han Wu, Deepak Sanjel

This textbook is meant to introduce statistics to the general audience. It is also meant for the first college course in statistics irrespective of the student’s area of study. The audience is assumed to have no higher mathematics background than college algebra. The authors avoided broad explanatio...

Managerial Communication Workbook

Author(s): Grace Elizabeth Noyes

eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase. , basic_html

Human Resource Management: A Managerial Tool for Competitive Advantage

Author(s): Lawrence Kleiman

Effective management of human resources, like the effective management of all other organizational resources, leads to competitive advantage in the marketplace....Human Resource Management: A Managerial Tool for Competitive Advantage visibly and continuously highlights the importance of HR and its p...

Close-Up: A Critical Introduction to Film

Author(s): Craig Padawer

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