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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

A Lone Star Reader

Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE

A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...

Phonics to Word Study: Simulations for Teacher Education

Author(s): Michael Mott

Phonics to Word Study: Simulations for Teacher Education is a specialized workbook for education students enrolled in literacy methods coursework to learn how to teach the differentiated reading skills of phonics and word level reading as a key component of the broader reading curriculum. Utilizing ...

Russian Stage Two: Welcome Back!

Author(s): American Council of Teachers of Russian

AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...

Russian Reference Grammar: Core Grammar in Functional Context

Author(s): American Council of Teachers of Russian

The Russian Reference Grammar is a practical guide that encourages accuracy and student exploration in language use and serves as a complete core grammar reference supplement for any Russian language book. Each grammar point references where the concept is explained in the Face to Face series to aid...