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Considering American Government: A Reader

Author(s): Lydia Andrade

Governing is a challenging activity and was not meant to be easy. In the American republic, the struggle to find common ground is a constant challenge. The making of the Constitution and its structured conflicts between the states and the national government along with the establishment of political...

Strategic Marketing Cases: Smallville, Midville, & Grandville

Author(s): Renee Fontenot

The case study method of instruction aims at bridging the gap between instruction and “real-world” experience. This method encourages the development of diagnostic skills and the use of analytical marketing thought in structuring solutions. Strategic Marketing Cases: Smallville, Midville, & Grand...

Principles of Microeconomics: Understanding Our Material World

Author(s): Fred G Newbury, Dave Shorow, Gus Herring

Principles of Microeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of microeconomics. Princip...

The U.S.-Latino Entrepreneur's Guide to Balancing Business, Family and Culture: Bilingual Edition/English & Spanish

Author(s): MIQUELA C. RIVERA, MARVIN F. LOZANO

The U.S.-Latino Entrepreneur’s Guide to Balancing Business, Family and Culture Is the first book to offer the start-up or experienced business owner a bilingual (English/Spanish) approach to business success, including important roles of family and culture.  Advantages of this book include: ...

Key Concepts of Cultural Anthropology

Author(s): Ari Ariyaratne

Key Concepts of Cultural Anthropology covers the breadth of the discipline of cultural anthropology. It contains a wide array of carefully chosen, color and black-and-white photographs to enhance visual appeal and enliven textual material. In addition, many tables and figures are added as the text w...