Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Small Group Communication: Principles in Action

Author(s): Teresa M. Patterson, Cynthia Luna

The uncertainty of instructional delivery during the Covid-19 crisis has created new challenges for community college instructors. Many instructors have been forced to instantly shift from the brick and mortar classroom to a virtual online environment.  In addition, many companies and organizations ...

Cruise Ship Management and Leadership: Hospitality on the High Seas

Author(s): Frederick DeMicco, Ryan Wootten

Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including m...

Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Michele Campagna

Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through a variety of educational formats and learning modalities, including snapshot summaries, concept m...

Mechanisms and Logic in Human Physiology

Author(s): Erik P. Silldorff, Gerald D. Robinson

Mechanisms and Logic in Human Physiology is a next-gen learning resource, adapting to a variety of pedagogical strategies as well as strongly promoting higher order thinking, the ultimate goal of 21st century pre-clinical education. Physiology - a study of complex systems in motion - requires a deep...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

College and Career Success: Concise Version

Author(s): Marsha Fralick, Seth Batiste

College and Career Success Concise 9th Edition is designed for one-two unit courses or for developmental students who need more time to read the material. It will help students have a successful journey through college and into their career with career planning and academic skills that will help the...

Applied Freshwater Stream Ecology

Author(s): THOMAS SHAHADY

Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...