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The Right Recipe for Entrepreneurial Success
Author(s): Clint Vogus
Since its founding, the U.S. has experienced unprecedented economic growth and prosperity, resulting in higher living standards for each successive generation of Americans. Entrepreneurial Businesses have been the foundation of our economy’s growth engine.The Right Recipe for Entrepreneurial Success...
Introduction to Statistical Methods: With JMP and R
Author(s): Amy Maddox
Introduction to Statistical Methods, fourth edition, is a calculus based statistics hybrid book that provides an overview of descriptive and inferential methods including probability distributions, estimation, hypothesis testing, ANOVA, nonparametric proceedures, and regression. The book addresses h...
Integrated Marketing Communications: Adverstising, Public Relations, and More
Author(s): Denise T. Ogden, James R. "Doc" Ogden
INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, AND MORE seeks to broaden the conceptual understanding of integrated marketing communications. The text provides a framework for the development of an integrated marketing communication plan that can be managed utilizing a marketing...
Learning to Listen
Author(s): Kimberly M Davenport
Music listening skills are vital for success in any music course and are also profoundly transferable skills for life and work. Particularly for non-majors with minimal background or training, coming into perhaps the only music class they will ever take, the prospect of listening, analyzing, and wri...
Human Communication in Action
Author(s): Greg G. Armfield, Eric Lee Morgan
Human Communication in Action provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-...
Foundations of Computer Science: A Rigorous, Non-Programming Introduction
Author(s): Roy M Turner, Elise H. Turner
Foundations of Computer Science: A Rigorous, Non-Programming Introduction provides a non-programming, yet rigorous, introduction to computer science. Although programming is an essential skill for a computer scientist, there are a plethora of good programming textbooks, and the field is much broade...
Philosophy Born of Struggle: Anthology of Afro-American Philosophy From 1917
Author(s): Leonard Harris
Philosophy Born of Struggle – Afro-American Philosophy from 1917, Third Edition, features philosophic foundations. Voices that express competing ideas about the nature of religion, social activism, humanism, culture, race, identity, dignity and values. Thus, the sections’ Meta- philosophy, Politic...
Human Nutrition: Navigating through the Maze
Author(s): Rhonda M Lane
Human Nutrition: Navigating Through the Maze was developed to help adult students learn about nutrition and to stimulate the student’s own critical thinking skills so that they can incorporate the basic nutritional concepts they learn into their daily lives to maintain a healthy body. Some of the to...