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Introduction to Entrepreneurship

Author(s): Timothy Stearns, Ralph Nasalroad

Students learn the basic tools for entrepreneurial success by understanding the mindset of the entrepreneur, how to capture opportunity, and turn opportunity into wealth. The 18 lessons are organized around three themes: (1) Who is the Entrepreneur? (2) How Do Entrepreneurs Capture Opportunity? and ...

Write Now

Author(s): Kathryn Raign

Write Now covers the basics of writing. It is a student-friendly text featuring interactive components to enhance student learning.Write Now:features interactive activities and practice quizzes in each chapter.includes student resources and videos.includes final quizzes on each chapter that can b...

Public Speaking and Responsibility in a Changing World

Author(s): Dorothy W. K. Ige, Lori L. Montalbano

We live in an exciting, yet complicated information age. Our era calls for critical thinkers who are willing and able to communicate well toward the twin goals of human survival and career thriving on a connected globe. Thus, public speaking skills are important. Critical thinking and communicati...