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General Chemistry Laboratory Manual: Chem 1105

Author(s): Gregory Gellene

This manual is designed to be paired with the General Chemistry component of a GOB course which annually enrolls about 1000 mostly pre-nursing and agricultural science students at Texas Tech University, but it could also be paired with the first semester of two-semester General Chemistry sequence. A...

U.S. Ethnic Geography: A Reader

Author(s): Mel Johnson

U.S. Ethnic Geography is designed for students of geography and ethnic studies. Readers experience a variety of perspectives from the materials presented and gain valuable insight into the very complex nature of the people residing in the United States. This country has a long history of receiving i...

Corporate Sport Marketing: Strategies and Applications for a Changing World

Author(s): Mark E Moore, James E Zemanek, John F Kros

Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, st...

Commercializing Intellectual Property

Author(s): Cheryl Arflin

This text begins with identifying foundational principles about intellectual property and analyzes how the intellectual property system is affected by them. The rule of law, the innovation cycle and possible strategies for using intellectual property are explained and identified. Also included in th...

Culture, Language and Humanizing Practices in 21st Century Classrooms

Author(s): Tiffany A. Flowers, Dorian Harrison

Culture, Language and Humanizing Practices in 21st Century Classrooms is a groundbreaking classroom text which includes a 21st century overview of diversity issues in Pre K-12 education. The text includes course content which focuses on culturally responsive pedagogy, social class, religion, excepti...