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Foundations for Writing: Building Paragraphs and Essay

Author(s): Cindy Beck, Leslie Lovenstein, Jason Hancock, J Michelle Palmer

Foundations for Writing: Building Paragraphs and Essays provides the reader the keys needed to succeed in academic writing and beyond! The book is structured similar to an effective writing process. It begins with pre-writing strategies, followed by sentence and paragraph structure, and concludes wi...

Integrated Brand Promotion Management: Text, Cases, and Exercises

Author(s): John H Murphy, Liza S DeLewis, ISABELLA C CUNNINGHAM

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making ar...

Spotlight on Reading Volume II

Author(s): Shirley Wachtel, Helena Swanicke

Spotlight on Reading is an innovative college textbook for students in need of remediation in reading to meet the challenges posed by college-level courses. This three-volume text covers the span of students struggling at 5th & 6th grade reading levels (including ESL students and those with learn...

Technical Communication as Problem Solving

Author(s): Carroll Ferguson Nardone, Teena A.M. Carnegie, Molly Kremer Johnson

Technical Communication as Problem Solving helps students master the art of communicating to help people get things done. It broadens students’ concept of writing by introducing them to the five foundations of technical communication: problem solving, rhetoric, design, style, and ethics. Students al...