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Marketing Principles for Entrepreneurs

Author(s): Lei Shi

This textbook is written to be brief and straight to the point, because it is intended for entrepreneurs to use as a manual of marketing principles for battling business competitors as if they were fighting a marketing war. Entrepreneurs running private start-up companies in a marketing war might no...

Women, Health, & Healthcare: Readings on Social, Structural, & Systemic Issues

Author(s): E. Cabell Hankinson Gathman

No matter what our chosen majors or career paths, everyone needs healthcare, and the systems in which we access it reflect the structures and inequalities of society as a whole. Women, Health, & Healthcare: Readings on Social, Structural, & Systemic Issues provides an array of activist and academic ...

Physical Development Workbook

Author(s): Robert Hess, Craig Newton, Phillip Mooney

Physical Development Workbook was written with the major objective of providing a clear and easy practical workbook on physical fitness. This workbook serves the reader with thorough coverage of tests and measurements with additional room for tracking both physical activities and nutrition. This ...

Craft Beverage Business Management

Author(s): Madeleine Pullman, John Frederick Harris

The Craft Beer Market Has Grown 16% During 2015 - Brewers Association, Boulder, CO Craft Beverage Business Management addresses the unique challenges, primary tools, and advice for craft beverage entrepreneurs. Future entrepreneurs need to find a way to stand out from the crowded and exponent...

Business and Technical Writing

Author(s): Jeffrey Jablonski

Business and Technical Writing takes a rhetorical approach that emphasizes writing in context and aims to move students through a continuum of writing experiences ranging from less contextualized workplace simulations to more situated, more authentic, client-based projects.   Business and Technic...