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Ethics for Visionary School Leaders: Setting Your Ethical Compass

Author(s): Gary Hoban, Daniel T Cunniff, DINA CASTILLO PACIS, Clifford Tyler

This text, Ethics for Visionary School Leaders—Setting Your Ethical Compass (third edition), is designed for those students preparing to become school administrators and those interested in the topic. It combines classical and more contemporary ethical philosophy with current everyday ethical matter...

Essentials of Academic Writing, Fourth Edition

Author(s): Christine M. Connell, Nathan Pritts

Essentials of Academic Writing, Fourth Edition, explores the writing fundamentals that will enable students to write successfully for academic and professional audiences. By the end of the book, students will better understand how to prepare for, structure, develop, revise, edit, and finalize a coll...

Principles of Finance

Author(s): Dong Joon Lee

Through this book, you will learn the fundamentals of finance. The discussion topics for the book include the financial markets, financial statement analysis, time value of money, risk and returns, cost of money and capital, capital budgeting, bonds, and stocks. Upon completion of this book, you ...

Case Studies in Crisis Communication: A Faith-Based, Public Relations Approach

Author(s): Erin Black

This text focuses on the intersection of three elements: crisis communication, public relations planning, and Christianity. While many texts focus on communication in crisis, this text integrates typical public relations planning tools to structure the crisis communication plan. Most communicators a...

Principles of Advertising and Integrated Marketing Communication

Author(s): Catherine Condit Cuckovich, M. Kathleen Donald

Most advertising textbooks are written by academic professionals and grounded in the research they have undertaken. This new textbook is written by two advertising practitioners and focuses on the process of advertising. Of course, academic research is important and is included in this book. However...