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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...Experiments in the Determination of Mechanical Behavior of Engineering Materials
By: Richard Queeney, Albert E Segall, ANDREA CHOPERENA GUERRA
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A Lone Star Reader
Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE
A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...Islam and Temporal Power
Author(s): Bojan Petrovic
, basic_htmlRussian Stage Two: Welcome Back!
Author(s): American Council of Teachers of Russian
AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...Drawing as Research
Author(s): GARY CARPENTER
Drawing has universal appeal. Its immediacy and minimal requirements make this timeless discipline ideal for exploring ideas, igniting the imagination, and documenting places, objects, and events. Drawing is indispensable to many disciplines, and there are hundreds of well-crafted, beautifully illus...Principles of Macroeconomics: A Simplified Approach
Author(s): Nikolaos Karagiannis, Zagros Madjd-Sadjadi
The text Principles of Macroeconomics: A Simplified Approach is focused on five modules. Following the introduction of microeconomic terms of macroeconomics, the text looks at the gross domestic product (GDP), growth and growth-related issues, inflation, and employment/unemployment (Module 1); basic...