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Intellectual Property in Sports & Entertainment: Leveraging Trademarks and Copyrights to Increase Brand Value

Author(s): Scott Bukstein

Intellectual Property in Sports & Entertainment provides a timely, practical overview and analysis of trademark and copyright challenges and opportunities within the sports and entertainment industries.  The book emphasizes the importance of incorporating intellectual property strategy into the over...

Street-Smart Persuasion: A Speaker's Guide To Socratic Design

Author(s): Vicki Goodfellow Duke

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design pro...