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A Citizen's Guide to Economics
Author(s): Cohick Mikel, James Richards, GIAN ARYANI
A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...
Foundations of Marketing Practice: An Applied Approach
Author(s): KENNETH THOMPSON, David Strutton
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...
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Humanities 1 Interactive: A Customized Version of Lectures in Western Humanities, 2nd Edition, by Emmanuel X. Belena. Designed specifically for Humanities 201 at Hampton University
Author(s): Karen Turner Ward
New Fourth Edition Coming Soon!This publication helps readers sift through the earliest evidence so far unearthed of the very beginnings of humanity’s existence. They will discover how the human race begin and study the evidence of our immense diversity primarily in order to find what we have in com...
Thrive! Your Guide to Success in College and Beyond
Author(s): Karen Turner Ward, Aaron Thompson
Thrive! Your Guide to Success in College and Beyond delivers cutting-edge material based on the challenging and unique experience of attending a Historically Black College and University (HBCU). Each visually stimulating chapter contains concept maps, illustrations, and relevant advice and strategie...
Appearance Discrimination in 21st Century Global Workplaces: Lookism as an Overlooked Aspect of Diversity, Equity, and Inclusion
By: Cynthia H. Sims
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Appearance Discrimination in 21st Century Global Workplaces: Lookism as an Overlooked Aspect of Diversity, Equity, and Inclusion
Author(s): Cynthia H. Sims
Lookism is a broad term used to describe physical appearance discrimination. It is synonymous with beautyism and encompasses colorism, weightism, heightism, ageism, and ableism, each granting power and privilege to those who are considered physically appealing and assumed to be more intelligent, ca...
Integrated Marketing Communication: A Practical Approach
Author(s): Dino Villegas
New Second Edition Now Available! Technology has changed the way people interact with brands. Today value is co-created between the brand and the audience, and consumer reviews and social media have shifted the power and control of the marketing message from marketeers to consumers. Marketing Com...
An Introduction to the Aquatic Insects of North America
Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg
An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...
Speaking to Persuade
Author(s): Barbara Breaden
Speaking to Persuade views controversy as constructive rather than obstructive. Framing persuasion as a cooperative act based on dialectical interchange between speakers and listeners, this text provides a roadmap for achieving productive civic engagement in democratic societies, however polarized t...
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Intervention Planning for Communication Problems Across the Lifespan: Striving for Evidence-Based Practice
Author(s): NELSON MOSES, HARRIET KLEIN
When working with speech-language problems, the clinician engages in the complex decision-making, problem-solving process that is “intervention planning.” There are no failsafe therapeutic recipes for resolving such issues. Intervention Planning for Communication Problems Across the Lifespan: Str...
The Legal Environment of Business
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers. The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, cri...