Search Results: 40 of 354
Author(s): Brian Turner , Kimberly Miloch
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Author(s): David Pierce, Nels Popp, Chad McEvoy
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox
Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts.
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Author(s): Theodore Avtgis, Corey Liberman, Andrew S Rancer
Organizational Communication: Strategies for Success is theoretically-enhanced through the application of traditional organizational communication theory fused with real-world practical applications. Authors Theodore Avtgis, Andrew Rancer, and Corey Liberman have created an innovative organizational communication package that is grounded in sound pedagogical theory.
Author(s): Joseph B Cuseo, Aaron Thompson, Julie McLaughlin
Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful students and famous people, and poignant personal stories from the authors.
The book is:
1. Substantive
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.
Author(s): Michael Collins
The delivery of an exceptional customer experience is critical to the long-term success of a hospitality enterprise—whether that enterprise is a full-service, luxury resort or a select-service, economy hotel.
Author(s): Timothy Mottet, Sally Vogl-Bauer, Marian Houser
The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. – Carl Jung
Your Interpersonal Communication: Nature/Nurture Intersections helps students better understand this “chemistry” by showing how an individual’s personality influences social style and interaction.
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
