Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the tools of effective communication. Covering both on-site sales and social media marketing, this book contains valuable and pertinent lessons for everyone, regardless of age or career aspirations.
Written in a casual and…
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Strategic Business Communication for Agricultural and Environmental Scientists by Jennifer Waldeck, Patricia Kearney, Timothy G. Plax, and M'Randa Sandlin is crafted to enhance students' communication skills in the ever-changing agricultural landscape. This all-in-one instructional package combines sixteen chapters, real-world case studies, and modules to engage readers with practical applications of academic concepts.
Designed as a customizable, online, interactive package, …
Mechanical systems and system designs have been an important part of agriculture for well over a century. The early years of development for modern agricultural practices and systems occurred during a time when animal power was being replaced with machines and mechanized processes. Purely mechanical systems eventually were improved through automation and more efficient machine components. While many tasks may still be considered mechanical in modern agriculture, technology is becoming more integrated into many areas.
Agricultural Systems Technology…
Agricultural Biochemistry focuses on the more traditional fields of biochemistry with an emphasis on understanding the different biomolecules and their importance in the larger more complex organisms studied by animal, food, and plant scientists. It will build upon the basic inorganic and organic chemistry concepts you have learned in other courses. The structure and function of the biomolecules and their applications in agriculture will be emphasized. A review of cells and their structures and an introduction to basic metabolic reactions and pathways will be…
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Communication is an important aspect of all industries, but has an extreme importance to the agricultural industry. The average consumer is further removed from production agriculture than ever. Therefore, the industry needs professionals in all facets of the production process who are able to communicate the importance of the industry. Furthermore, educating consumers on the purposes of practices and the validity of the science and technology behind the practices is crucial.
On a more personal side, if someone lacks…
This workbook is designed to be a guide for planning and delivering engaging presentations for agricultural audiences. We believe that to effectively communicate in the field of agriculture, one should be strategic- a communicator must consider the context and their audience, in addition to the message’s topic or content. Inside, students will find concepts, techniques, and skills they can use to make strategic decisions as professional agricultural communicators. Unlike a textbook, Presentation & Sales Strategies for Agricultural Audiences provides…
