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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
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A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1
Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson
A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...
Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
New Second Edition Coming Soon!Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of re...
Spanish Reading Inventory
Author(s): Jerry Johns, Mayra C Daniel
Spanish Reading Inventory (Pre-Primer to Grade 8) is a collection of individually administered informal reading tests designed to help teachers and other professionals determine a student's reading proficiency in Spanish. A series of word lists and passages ranging from the early stages of readi...
An Introduction to Anatomy and Physiology
Author(s): John L Erickson, Coastline Learning Systems
A Turn-Key Distance Learning Anatomy and Physiology Course Now you can offer a distance learning anatomy and physiology course at your institution! Designed for a one-semester, distance learning, college level course, An Introduction to Anatomy and Physiology by Coast Learning Systems provides ...
Understanding Chemistry in Our World
Author(s): Coast Learning Systems
You're Holding the Key to a Complete Distance Learning Introductory Chemistry Course for Non-Science Majors. Understanding Chemistry in Our World takes students on a journey of experimentation and investigation. The concepts they learn will guide them to identify chemistry at work in every...
Resource Management for the Elderly Well-Being: A Holistic Approach to Financial Planning and Security in Retirement Years
By: Lisa Martin
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Making "Sense" of Genetics Today
Author(s): KARL CHAI
Making “Sense” of Genetics Today – Karl ChaiThis book returns the Law of Genetics to its simple core in the original discovery and in the applications to genetic studies over the past 120 years, as well as that of today.Using classic human hereditary disorders as examples, such as alkaptonuria, sick...
Bored and Loving It
Author(s): Richard Pate
Being bored and yet loving it seems oxymoronic, but it’s not. Our little book is about our three little animal friends who one way or another lose their cell phones and discover that being without them is actually fun! Their initial boredom turns into what boredom usually turns into: freedom of th...