The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

Creative Journeys: Timeless Strategies for Traveling with Purpose

Author(s): Moh'D Bilbeisi, Nathan Richardson

Creative Journeys contains timeless and universal strategies for traveling with goals and purpose. It is written and illustrated as a resource for anyone involved with travel and creativity. Creative people aspire to travel well and gain deep insight and experience while journeying. Likewise, most p...

Calculus I: A Guided Inquiry

Author(s): The POGIL Project, Andrei Straumanis, Catherine Bénéteau, Zdenka Guadarrama, Jill E. Guerra, Laurie Lenz

Students learn when they are activity engaged and thinking in class. The activities in this book are the primary classroom materials for teaching Calculus 1, using the POGIL method. Each activity leads students to discovery of the key concepts by having them analyze data and make inferences.  The re...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

Think Better, Write Better

Author(s): Robin Jenkins

Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...

Win, Lose, or Draw

Author(s): Karen Holmes

Win, Lose, or Draw is a non-algebra based math course that fulfills a general education mathematics requirement. The class structure is discovery-based with students working in groups rather than lecture-dependent, appealing to students for whom math is not a strength.   The theme of the course invo...

Readings in Faith and Race in America: The African American Religious Experience

Author(s): Jon R Stone, Carlos R Piar

This four volume series presents to students of American religion a collection of primary source materials that serves to illustrate the ethno-racial dimensions of religion in America beyond its usual European expressions. The ethno-racial religious communities featured in this anthology broadly inc...

Readings In US History: African-American Emphasis

Author(s): Keith Heningburg

Readings In US History: African-American Emphasis provides a deep dive into monumental points of U.S. history. The text specifically focuses on the African-American perspective, and readings are centered around the African-American experience. The readings cover important points in U.S. history, inc...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

The Art and Science of Teaching: An Introduction to American Education

Author(s): Timothy J Reagan, Terry A Osborn

The Art and Science of Teaching provides students with a broad introduction to teaching and education in contemporary U.S. society. The book includes chapters that address such issues as:The Purposes of Public SchoolingThe Legal and Organizational Foundations of Public SchoolingThe Epistemology of E...