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Integrated Marketing Communication: A Practical Approach

Author(s): Dino Villegas

New Second Edition Now Available! Technology has changed the way people interact with brands. Today value is co-created between the brand and the audience, and consumer reviews and social media have shifted the power and control of the marketing message from marketeers to consumers. Marketing Com...

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues

Author(s): Kimberly L. Mahoney, Lee A. Esckilsen, Adonis N. Jeralds, Steve Camp, CVE

Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meet the needs of those who utilize them. Accomplishing this daunting task is neither simple, nor is it consistent from venue to venue. Venues vary in mission...

Writing Your First Appellate Brief

Author(s): Steven G. White

Law school teaches lawyers to read court opinions – hundreds of them. Reading hundreds of court opinions shows us what a judge likes to write. We need to learn to write what a judge likes to read. That is a different task. It is more than going to the library to locate relevant cases. It is more ...

Communication and Conflict Resolution Skills

Author(s): Neil H Katz, John W Lawyer, KATHERINE SOSA, Marcia Sweedler, PETER TOKAR

  In a new and significantly expanded third edition, Communication & Conflict Resolution Skills provides practical applications for enhancing communication and personal or professional leadership effectiveness. Engaging, user-friendly material will assist in building skills, improving relationshi...

Theories of Research Methodology: Readings in Methods

Author(s): Lior Gideon

Mastering research methods and designs should be a top priority of all students and scholars who are driven by curiosity and strive to acquire and advance knowledge. Aimed at both undergraduate and graduate students, Theories of Research Methodology: Readings in Methods provides the reader with s...

Philosophizing: Creating a World of Ideas

Author(s): Andrew Alexander

Philosophizing: Creating a World of Ideas is a special book. It introduces students to philosophy in a balanced way. With regard to the approach to learning, it balances content and method. With respect to content, it balances a problem centered approach with an historical emphasis. With regard to t...

Nutrition: Apples to Zinc

Author(s): Lana Zinger

Drs. Zinger and Sinclair bring you the most recent, evidenced-based academic book on nutrition.This edition of Nutrition: Apples to Zinc includes:The latest findings on gut healthNew applications with individualized fitnessMetabolic imbalances and role of inflammation in diseasesAn enhanced look at ...

An Introduction to the Aquatic Insects of North America

Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg

An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...

Speaking to Persuade

Author(s): Barbara Breaden

Speaking to Persuade views controversy as constructive rather than obstructive. Framing persuasion as a cooperative act based on dialectical interchange between speakers and listeners, this text provides a roadmap for achieving productive civic engagement in democratic societies, however polarized t...

Intervention Planning for Communication Problems Across the Lifespan: Striving for Evidence-Based Practice

Author(s): NELSON MOSES, HARRIET KLEIN

When working with speech-language problems, the clinician engages in the complex decision-making, problem-solving process that is “intervention planning.” There are no failsafe therapeutic recipes for resolving such issues. Intervention Planning for Communication Problems Across the Lifespan: Str...