Consumer Behavior: An Applied Approach

Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna

The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...The recent trend toward increasing global cooperation among blocks of countries was...

Straight Talk About Communication Research Methods

Author(s): Christine S Davis, Kenneth A Lachlan

Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle. ...

Contemporary Communication Theory

Author(s): Dominic Infante, Andrew S Rancer, Theodore A Avtgis, Erina L. MacGeorge

Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research a...

Selling in the Sport Industry

Author(s): David Pierce, Nels Popp, CHAD MCEVOY

With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself. Selling in the Sport Industry is a groundbreaking publication and is the only book...

Media Matters

Author(s): RICHARD A. WILBER

Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium foll...

Interpersonal Communication: Building Rewarding Relationships

Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox

Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts. Interpersonal Communication: Building Rewarding Re...

Your Interpersonal Communication: Nature/Nurture Intersections

Author(s): Timothy Mottet, Sally Vogl-Bauer, Marian Houser

The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. – Carl Jung Your Interpersonal Communication: Nature/Nurture Intersections helps students better understand this “chemistry” by showing how an individual’s personality ...

Becoming Aware: A Text/Workbook For Human Relations and Personal Adjustment

Author(s): Katie Barwick-Snell, Velma Walker

Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.Becoming Aware helps students explore, experiment, test, and apply the sch...

Communication for Today's Student

Author(s): Karen Turner Ward

Communication for Today’s Student is a fresh approach to the communication issues that have become increasingly critical to professional and personal success in contemporary society. This innovative and interactive text incorporates theory and practice to successfully prepare students to become effe...

Humanities 1 Interactive: A Customized Version of Lectures in Western Humanities, 2nd Edition, by Emmanuel X. Belena. Designed specifically for Humanities 201 at Hampton University

Author(s): Karen Turner Ward

New Fourth Edition Coming Soon!This publication helps readers sift through the earliest evidence so far unearthed of the very beginnings of humanity’s existence. They will discover how the human race begin and study the evidence of our immense diversity primarily in order to find what we have in com...