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Art Appreciation
Author(s): David Howell
Ladies and gentlemen, by way of introduction, this is a book about art, about creativity, about beauty. It is a beginner’s guide to the many methods, movements, and mutations of the visual arts. It is composed of 19 chapters, each featuring a different artistic theme. Many of these chapters will foc...
Public Relations: A Professional Approach
Author(s): John Guilfoil
Public Relations: A Professional Approach takes a look at the PR industry that is part trusted adviser and part carpenter! With a fresh look at time-tested concepts, the book served as a service manual for those just starting to learn about public relations and those already working in the field. Wi...
Laboratory Manual for Organic Chemistry
Author(s): Mark Sinton
Laboratory Manual for Organic Chemistry, 2nd edition, has been extensively revised from its first edition. All of the exercises, for example, have been modified to improve product yield, better fit within the increasingly common three-hour lab period, and/or minimize hazardous waste generation. In a...
Strategic Planning and Marketing in Healthcare Organizations
Author(s): Robert Stevens, Lawrence S. Silver
STRATEGIC PLANNING AND MARKETING IN HEALTHCARE ORGANIZATIONS introduces readers to elements of strategic planning that are crucial for management in healthcare organizations. Readers will learn why it is important for healthcare organizations to consider the needs of multiple stakeholders in the hea...
Principles of Microeconomics, Second Edition
Author(s): Ryan Amacher, Jennifer Pate
PRINCIPLES OF MICROECONOMICS, Second Edition, is an introduction to foundational microeconomic concepts. The text challenges students to consider the effects of microeconomics on market systems. Feature boxes in each chapter highlight the different roles of economics in both national and internation...
The Alien Movie Project: Studying the Narrative, Affective and Production Politics of Alien Stories in Cinema
By: AARON DONALDSON
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The Alien Movie Project: Studying the Narrative, Affective and Production Politics of Alien Stories in Cinema
Author(s): AARON DONALDSON
Alienhood rhetoric is everywhere: "Do you want to know more?" The Alien Movie Project blends podcasting and communication studies scholarship to introduce readers to critical theory centered on mediated stories of Otherness. In Part I readers can explore perspectives on how culture and ideolog...
Foundations of the Chinese Internet: Calculations, Concepts, Culture
Author(s): William Vogt
You are likely reading this because you have a curiosity about the state of the world's largest and most influential country - the People's Republic of China (PRC). China is an emerging power with aspirations to reclaim world dominance, but its motivations for doing so are more nuanced and complex t...