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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...
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A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1
Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson
A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...
Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
New Second Edition Coming Soon!Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of re...
Spanish Reading Inventory
Author(s): Jerry Johns, Mayra C Daniel
Spanish Reading Inventory (Pre-Primer to Grade 8) is a collection of individually administered informal reading tests designed to help teachers and other professionals determine a student's reading proficiency in Spanish. A series of word lists and passages ranging from the early stages of readi...
Real-World Statistics: In-Person Version
Author(s): Carol Saltsgaver
Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...
An Introduction to Anatomy and Physiology
Author(s): John L Erickson, Coastline Learning Systems
A Turn-Key Distance Learning Anatomy and Physiology Course Now you can offer a distance learning anatomy and physiology course at your institution! Designed for a one-semester, distance learning, college level course, An Introduction to Anatomy and Physiology by Coast Learning Systems provides ...
Understanding Chemistry in Our World
Author(s): Coast Learning Systems
You're Holding the Key to a Complete Distance Learning Introductory Chemistry Course for Non-Science Majors. Understanding Chemistry in Our World takes students on a journey of experimentation and investigation. The concepts they learn will guide them to identify chemistry at work in every...
The Rescue of an Orphan
Author(s): Leslie Dean
Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change? You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...
Foundations of Special Education: Transcending Barriers
Author(s): Melissa Hartman
Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...