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Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
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Introduction to Research: Less Fright, More Insight: A Customized Version of Research Methods: Are You Equipped? Second Edition by Jennifer Bonds-Raacke and John Raacke. Designed specifically for Ray
Author(s): A. Ray Crawford III
Introduction to Research: Less Fright, More Insight helps students as they embark on their challenging and engaging academic pilgrimage. The publication provides students with an introduction to important research concepts and proper research vocabulary to go with those concepts, at an introductory...
Fundamentals of Digital Literacy
Author(s): Kathy Sole, Katherine L. Jackson
Fundamentals of Digital Literacy explores how technology changes everyday life, emphasizing the importance of digital literacy to personal success in the educational, professional, and financial realms.Each chapter helps students identify and apply digital tools in the real world, highlighting advan...
Food & Faith: From Dirt to Dessert
Author(s): Catherine Wright
Earth’s foodscapes are enmeshed in global spiritual landscapes but have been made invisible thanks to our industrial food systems and social practices that alienate humanity from our earthiness. Rediscover the profound connection between food and faith in Food and Faith: From Dirt to Dessert, a capt...
Drones: Training and Applications to Digital Imaging
Author(s): JAY SEIDEL
New Publication Now Available!From infrastructure inspection and crop maintenance to cinematography and package delivery, drones are being used worldwide and in a variety of fields. In order to effectively pilot drones, proper pilot training is essential. This text helps guide you through what you ...