Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Geologic Disasters Workbook with Applications to Physical Geology and Oceanography

Author(s): David M Best, Mario V Caputo

Our planet is a dynamic place. Geologic Disasters Laboratory provides hands-on learning experiences for students to better understand the geologic concepts behind the disasters they are studying.The individual laboratories featured in this book are created to fit with courses using Earth’s Natural H...

Physical Geology Across the American Landscape

Author(s): John Renton, Coast Learning Systems, COASTLINE COLLEGE, COASTLINE COLLEGE

Print Format This product includes the printed textbook. eBook Format You will receive access to the electronic text via email after using the shopping cart above to complete your purchase. This is an electronic version of the print textbook only.  This textbook is designed to impart sci...

Casing Interpersonal Communication: Case Studies in Personal and Social Relationships

Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood

Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations. Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication: is availab...

Essential Comprehension Strategies for the Intermediate Grades

Author(s): Jerry Johns, Susan Lenski, Roberta L. Berglund

View the Reading Resources Catalog This new book presents comprehension strategies that have utility in reading, as well as other areas of the curriculum. All of the materials necessary for implementing each of the 23 strategies are includes, as well as examples of how the strategy might be used ...

Reading & Learning Strategies: Middle Grades Through High School

Author(s): Jerry Johns, Susan Lenski, Micki M Caskey, Mary Ann Wham

This fourth edition is based on the Professional Standards developed by the International Reading Assoc. (IRA). Educators will get over 100 content-relevant instructional strategies. Each research-based strategy includes a detailed explanation and examples from various content areas. A quick refe...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

The How and Why of World History

Author(s): Geoffroy De Laforcade, Charles H Ford, Steven Isaac, Patrick U Mbajekwe, Phillip A Cantrell, Stephanie J Richmond

History, like the poetic epics and grand religious narratives of ancient and classical times, is a story written from a given perspective.  The How and Why of World History examines world history through various perspectives, regions, and eras.  This seventeen-chapter publication includes a bibliogr...

Communication and Conflict Resolution Skills

Author(s): Neil H Katz, John W Lawyer, KATHERINE SOSA, Marcia Sweedler, PETER TOKAR

  In a new and significantly expanded third edition, Communication & Conflict Resolution Skills provides practical applications for enhancing communication and personal or professional leadership effectiveness. Engaging, user-friendly material will assist in building skills, improving relationshi...

The Rescue of an Orphan

Author(s): Leslie Dean

Do you ever wonder why you do the things you do? And why you keep doing them over and over again . . . no matter how much you want to change?  You are not alone. Our habits are often passed down from one generation to the next. We have little control of what they are, or how they affect us, because ...