Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience

Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco

Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...

Fundamentals of Teaching English to Speakers of Other Languages in K-12 Mainstream Classrooms

Author(s): Eileen Ariza, Noorchaya Yahya, Carmen Morales-Jones, Hanizah Zainuddin

Fundamentals of Teaching English to Speakers of Other Languages in K-12 Mainstream Classrooms helps teachers effectively educate ELL students in their classrooms. This book provides English learners with the methodology to improve English and academic content proficiency as well as provide a vehicle...

Humanities 2 Interactive: A Customized Version of Humanities Across the Arts by Stephen Husarik, Designed Specifically for Humanities 202 at Hampton University

Author(s): Karen Turner Ward

ESOL Package - Preparing the Way: Teaching ELs in the PreK-12 Classroom and The Big Book of ESOL Activities: Preparation for Educators, Administrators, and School Counselors

Author(s): Jane M Govoni, Cindy Lovell

This ESOL Package includes Preparing the Way: Teaching ELs in the Pre-K - 12 Classroom (2021, 4th ed.) and The Big Book of ESOL Activities: Preparation for Educators, Administrators, and School Counselors (2023, 1st ed.).  Educators rely on these two texts to cover all critical concepts in comprehen...

Introduction to Agricultural Sales

Author(s): Anthony Delmond

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the...

Foundations of Marketing Practice: An Applied Approach

Author(s): KENNETH THOMPSON, David Strutton

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Marketing Research in Practice

Author(s): David Ashley

New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...

Humanities 1 Interactive: A Customized Version of Lectures in Western Humanities, 2nd Edition, by Emmanuel X. Belena. Designed specifically for Humanities 201 at Hampton University

Author(s): Karen Turner Ward

New Fourth Edition Coming Soon!This publication helps readers sift through the earliest evidence so far unearthed of the very beginnings of humanity’s existence. They will discover how the human race begin and study the evidence of our immense diversity primarily in order to find what we have in com...

Communication for Today's Student

Author(s): Karen Turner Ward

Communication for Today’s Student is a fresh approach to the communication issues that have become increasingly critical to professional and personal success in contemporary society. This innovative and interactive text incorporates theory and practice to successfully prepare students to become effe...