Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...

The Dark Web: Unfiltered

Author(s): Scott H. Belshaw

In The Dark Web: Unfiltered, Dr. Scott Belshaw takes you into an online world that very few have encountered. This book serves as a proverbial travel guide into the sick and twisted side of the dark web, including hidden coves for illegal activity. These areas include the dark web drug scene, hiring...

Content Area Literacy

Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe

Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...

Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Algebra for Calculus: A Guided Inquiry

Author(s): The POGIL Project, Catherine Bénéteau, Zdenka Guadarrama, Jill E. Guerra, Laurie Lenz, Andrei Straumanis

These guided activities were written because much research has shown that more learning takes place when the student is actively engaged and when ideas and concepts are developed by the student, rather than being presented by an authority - a textbook or an instructor. The activities presented are s...

Reading the Web: Strategies for Internet Inquiry

Author(s): Elizabeth Dobler

Reading the Web: Strategies for Internet Inquiry outlines web literacy in a user-friendly way that helps educators provide students with practical skills and strategies needed to approach the internet with discernment. One of the ways it accomplishes this is through the QUEST model: questioning, und...

Entrepreneurial Family Business: From Survival to Success

Author(s): Dianne Welsh

Entrepreneurial Family Business: From Survival to Success is a comprehensive look at the impactful elements surrounding family business and entrepreneurship throughout time. It emphasizes the importance of overlap between family, business, and ownership by utilizing story-telling techniques. By expl...

Diversity, Anti-Racism, and the College Experience

Author(s): Aaron Thompson, Joseph B Cuseo

Diversity, Anti-Racism, & The College Experience examines diversity, equity, and inclusion from a multidisciplinary perspective that integrates historical, sociological, psychological, and political factors. Blending hard empirical data with poignant personal stories, the book provides research-base...