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Discovering Public Health
Author(s): Duane J Wallace II
Mobile-friendly and social media savvy, Discovering Public Health is designed with the modern-day college student in mind. The turn-key course package employs a combination of student-centered learning and inquiry-based instruction techniques, public health problem-based learning scenarios, and fie...
Managing Product Success: Cool, Good, and Great Products
Author(s): Edison Tse
There are different levels of product success: Cool Products, Good Products, and Great Products. A cool product is one that receives consumer excitement when it is first introduced into the market, but fails to sustain that success in the market. A good product is one that can maintain a strong mark...
Now Then...
Author(s): Paige Gray
Mementos. Some are intangible memories stored in a corner of your mind. Some are tangible items locked in a box for safekeeping, a box that you may... or may not... ever open again. Handwritten letters, decades-old ticket stubs, faded photos, tattered t-shirts, trinkets, or jewelry you can't bring y...
Messages in Context: An Introduction to Human Communiction
Author(s): Dan Tinianow, Michael S. Fairley
Messages in Context: An Introduction to Human Communication presents a comprehensive survey of the field of communication studies, including a discussion of the basic models of communication; a thorough examination of messages and how they are processed; an introduction to the subdisciplines of comm...
MIS: A Field Guide
Author(s): Joe Faith
In MIS: A Field Guide, author Joe Faith introduces key concepts in business in a field book style - easily digestible and accessible to a general audience. Written with the business person in mind, the author cuts through technical jargon to present key technology concepts and how they are applied i...
ENGL 105 AX Reader
Author(s):