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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

A Lone Star Reader

Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE

A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...

Russian Stage Two: Welcome Back!

Author(s): American Council of Teachers of Russian

AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...

Mir Russkikh: The World of the Russians

Author(s): American Council of Teachers of Russian (Corlac)

Mir russkikh is an intermediate-to-advanced-level textbook that presents interesting and important aspects of contemporary Russian life using modern literary texts, paintings, newspaper, and journal articles. The 12 lessons illustrated with drawings and color photographs build communicative competen...

Exploring With Wisconsin Fast Plants

Author(s): Wisconsin Fast Plants Program

 eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase.  Exploring with Wisconsin Fast Plantsby Wisconsin Fast Plants ProgramExploring with Wisconsin Fast Plants is a resource manual targeted for middle school and ele...