Tourism: Concepts and Practices

Author(s): John Walker, Christopher John M. Walker

Tourism: Concepts and Practices was written to empower students and help them become future leaders in this great industry. It provides an overview of the world’s largest and fastest growing industry groupings. Each chapter contains information about the numerous tourism segments, the many different...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and communication tech innovations are no...

Thriving in High School and Beyond: Strategies for Academic Success & Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Shane Shope, John Roush

Thriving in High School and Beyond: Strategies for Academic Success & Personal Development Equips students with a comprehensive set of specific, action-based strategies that identifies what to do to succeed in high school and beyond, accompanied by compelling reasons why to do itFocuses on the stude...

A Criminological Guide and Theoretical Analysis of Serial Killers and Infamous Murders

Author(s): Michael Birzer, Robert Holland

Much of the general public’s knowledge of serial killers is a product of sensationalized and stereotypical presentations in the media. It’s time to break free of what we think we know and draw our information from factual analysis.Serial Killers provides an interdisciplinary approach to the study of...

Thriving in the Community College and Beyond: Research-Based Strategies for Academic Success and Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Julie McLaughlin

Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful studen...

Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Michele Campagna

Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through a variety of educational formats and learning modalities, including snapshot summaries, concept m...

Small Group Communication: Principles in Action

Author(s): Teresa M. Patterson, Cynthia Luna

The uncertainty of instructional delivery during the Covid-19 crisis has created new challenges for community college instructors. Many instructors have been forced to instantly shift from the brick and mortar classroom to a virtual online environment.  In addition, many companies and organizations ...