Search Results: 11 - 20 of 8018
display
Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...about product
Thriving in High School and Beyond: Strategies for Academic Success & Personal Development
Author(s): Joseph B Cuseo, Aaron Thompson, Shane Shope, John Roush
Thriving in High School and Beyond: Strategies for Academic Success & Personal Development Equips students with a comprehensive set of specific, action-based strategies that identifies what to do to succeed in high school and beyond, accompanied by compelling reasons why to do itFocuses on the stude...Policing for the 21st Century: Realizing the Vision of Police in a Free Society
Author(s): Christine Gardiner, Matthew J Hickman
Policing for the 21st Century: Realizing the Vision of Police in a Free Society provides a thematic overview of policing and its role in American society. This text is unique in that it provides extensive information about how police identify community problems, the methods police use to respond to ...Tourism: Concepts and Practices
Author(s): John Walker, Christopher John M. Walker
Tourism: Concepts and Practices was written to empower students and help them become future leaders in this great industry. It provides an overview of the world’s largest and fastest growing industry groupings. Each chapter contains information about the numerous tourism segments, the many different...Race, Crime and Justice
Author(s): Robert III Bing
Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...about product
Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development
Author(s): Joseph B Cuseo, Aaron Thompson, Michele Campagna
Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through a variety of educational formats and learning modalities, including snapshot summaries, concept m...Content Area Literacy
Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe
Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...Cruise Ship Management and Leadership: Hospitality on the High Seas
Author(s): Frederick DeMicco, Ryan Wootten
Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including m...Improv(e) Business: Developing Skills for Personal and Professional Success
Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz
Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...Project Management for the Hospitality Industry
Author(s): Timothy Flohr, William Duncan, Catherine Curtis
Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and construction industries. Interestingly, th...