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Foundations of Marketing Practice: An Applied Approach
Author(s): KENNETH THOMPSON, David Strutton
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...
Marketing Research in Practice
Author(s): David Ashley
New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...
Communication for Today's Student
Author(s): Karen Turner Ward
Communication for Today’s Student is a fresh approach to the communication issues that have become increasingly critical to professional and personal success in contemporary society. This innovative and interactive text incorporates theory and practice to successfully prepare students to become effe...
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Humanities 1 Interactive: A Customized Version of Lectures in Western Humanities, 2nd Edition, by Emmanuel X. Belena. Designed specifically for Humanities 201 at Hampton University
Author(s): Karen Turner Ward
New Fourth Edition Coming Soon!This publication helps readers sift through the earliest evidence so far unearthed of the very beginnings of humanity’s existence. They will discover how the human race begin and study the evidence of our immense diversity primarily in order to find what we have in com...
A Citizen's Guide to Economics
Author(s): Cohick Mikel, James Richards, GIAN ARYANI
A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...
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ESOL Package - Preparing the Way: Teaching ELs in the PreK-12 Classroom and The Big Book of ESOL Activities: Preparation for Educators, Administrators, and School Counselors
Author(s): Jane M Govoni, Cindy Lovell
This ESOL Package includes Preparing the Way: Teaching ELs in the Pre-K - 12 Classroom (2021, 4th ed.) and The Big Book of ESOL Activities: Preparation for Educators, Administrators, and School Counselors (2023, 1st ed.). Educators rely on these two texts to cover all critical concepts in comprehen...
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Contemporary Physical Science
Author(s): Innocent Aluka
New Sixth Edition Now Available!Contemporary Physical Science introduces readers to the basic concepts of the physical processes occurring in our environment. It is designed and structured for beginning scientists, introductory science educators, and non-science majors enrolled in physical science t...
Tax Core Introduction: Individuals 2024
Author(s): DANNY HOLLINGSWORTH
“Learning federal tax law is simple!” No, quite to the contrary, Albert Einstein stated “The hardest thing in the world to understand is the income tax." So, if learning federal taxation is difficult, then teaching taxation is definitely a challenge in today’s world of complex tax laws and various ...
Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES
By: Teri Bingham
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Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES
Author(s): Teri Bingham
Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES is a hands-on guide for preservice teachers to prepare for the TExES examination. The publication integrates real-life scenario-based questions, tips, theory, an...