Foundations of Marketing Practice: An Applied Approach

Author(s): KENNETH THOMPSON, David Strutton

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...

Humanities 1 Interactive: A Customized Version of Lectures in Western Humanities, 2nd Edition, by Emmanuel X. Belena. Designed specifically for Humanities 201 at Hampton University

Author(s): Karen Turner Ward

New Fourth Edition Coming Soon!This publication helps readers sift through the earliest evidence so far unearthed of the very beginnings of humanity’s existence. They will discover how the human race begin and study the evidence of our immense diversity primarily in order to find what we have in com...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Thrive! Your Guide to Success in College and Beyond

Author(s): Karen Turner Ward, Aaron Thompson

Thrive! Your Guide to Success in College and Beyond delivers cutting-edge material based on the challenging and unique experience of attending a Historically Black College and University (HBCU). Each visually stimulating chapter contains concept maps, illustrations, and relevant advice and strategie...

Appearance Discrimination in 21st Century Global Workplaces: Lookism as an Overlooked Aspect of Diversity, Equity, and Inclusion

Author(s): Cynthia H. Sims

Lookism is a broad term used to describe physical appearance discrimination.  It is synonymous with beautyism and encompasses colorism, weightism, heightism, ageism, and ableism, each granting power and privilege to those who are considered physically appealing and assumed to be more intelligent, ca...

Integrated Marketing Communication: A Practical Approach

Author(s): Dino Villegas

New Second Edition Now Available! Technology has changed the way people interact with brands. Today value is co-created between the brand and the audience, and consumer reviews and social media have shifted the power and control of the marketing message from marketeers to consumers. Marketing Com...

Nutrition: Apples to Zinc

Author(s): Lana Zinger

Drs. Zinger and Sinclair bring you the most recent, evidenced-based academic book on nutrition.This edition of Nutrition: Apples to Zinc includes:The latest findings on gut healthNew applications with individualized fitnessMetabolic imbalances and role of inflammation in diseasesAn enhanced look at ...

Intercultural Communication: Building Relationships and Skills

Author(s): Helen Acosta, Bryan Hirayama, Mark Staller

Intercultural Communication: Building Relationships and Skills provides clear explanations of relevant communication theories and practical advice for improving communication skills. This text is designed to introduce students to the most important concepts, theories, and strategies related to inter...

Philosophizing: Creating a World of Ideas

Author(s): Andrew Alexander

Philosophizing: Creating a World of Ideas is a special book. It introduces students to philosophy in a balanced way. With regard to the approach to learning, it balances content and method. With respect to content, it balances a problem centered approach with an historical emphasis. With regard to t...

An Introduction to the Aquatic Insects of North America

Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg

An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...