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Starting Your Marketing

Author(s): Matthew A. Gilbert

In an era dominated by the relentless rise of social media marketing and the advent of artificial intelligence, the influence of marketing has never been more profound. Individuals now encounter up to 10,000 advertisements daily, underscoring the explosion of marketing channels and the sophisticatio...

Design Appreciation: How Design Shapes Our Quality of Life and Our Ability to Live Sustainably

Author(s): Gregory H. Tew

New Third Edition Now Available!The human experience has evolved over hundreds of thousands of years through a series of design innovations. That story was a long, slow evolution until we learned to effectively utilize fossil fuels to power machines in the 1700s. From that point forward, our creativ...

Enhancing Performance and Well-Being in College and Beyond

Author(s): YOSEF AMAYI GIL KARO

New Publication Now Available!In Enhancing Performance and Well-Being in College and Beyond, the author engages students in a conversation about his life and his experiences as he provides them with information that will not only help them in college, but also with the tools to excel after graduatio...

Megatrends: The Transformative Forces Reshaping the United States

Author(s): Jake Aguas

The world continues to change, and the global environment continues to react to a group  of large-scale forces that are reshaping the values, ideals, attitudes, and psychosocial constructs of its population. Megatrends are transforming the way people live their lives here in the United States, affec...

World Regional Geography: The Essentials

Author(s): K.L. Chandler

New Fourth Edition Coming Soon!Geography connects the social and physical sciences, revealing a beautiful, organized order in the world at large that most Americans have yet to examine because the subject, as a whole, was removed from the classroom years ago.Designed for students in their first geog...

Criminal Investigations Theory and Practice

Author(s): Robert B. Wall, Peter Johnstone

Criminal Investigation: Theory and Practice is a new and novel approach to the science of criminal investigations.  The text is divided into three modules:Module 1(Chapters 1-6) present the basics of criminal investigation. The module includes crime scene processing, the initial response and crime s...

Rudiments of Music: A Concise Guide to Music Theory

Author(s): Perry Goldstein

Rudiments of Music covers the basics of Western classical tonal music theory, though it is applicable to a broad range of other music as well. Written for the beginner, experienced musicians who want to learn the fundamentals of tonal theory will also find it useful. The book covers basic notation o...