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Arts and Creatives Entrepreneurship: Using Passion and Skills to Create a Business with Income: Musicians, Vocalists, Artists and Communications

Author(s): RENATA ROY

Professor Renata Roy-Pinkney in her new textbook, Entrepreneurship in the Arts, has provided faculty an insight into her successful classroom integration of curriculum theory, the process of teaching  a body of knowledge required for students to understand the what and why of concepts, along with th...

Financial Decision Making: An Introduction to Financial Reports

Author(s): Lita Epstein

FINANCIAL DECISION MAKING uses an accessible, reader-friendly tone to introduce students to the basics of financial reporting. With an emphasis on both real world examples and a simplified series of case studies, it provides the tools future managers and employees will need to critically analyze fin...

Truth and Power: An American Government Owner's Manual

Author(s): Gary Carrico

Newly revised 2nd edition with 2022 election updatesNew “Tipping Points” case studies relevant to each of the book’s sectionsExcellent student feedback on readability and engagementEasily adaptable to both full-semester and short coursesWorks well as the main content resource for online coursesSpeci...

Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends

Author(s): DEXTER PURNELL, KIMBERLY LEGOCKI

Our unique textbook is designed to revolutionize learning in the post-pandemic world by presenting retail marketing concepts in an easily digestible and concise format. We aim to simplify comprehension and create an engaging and enjoyable learning journey for our readers.Each chapter focuses on four...

Strategic Communication at Work: Contemporary Perspectives on Business and Professional Communication

Author(s): Jennifer H Waldeck, Patricia Kearney, Timothy G. Plax

Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax is designed to build students' communication competence in the dynamic business world. The turn-key comprehensive instructional package fuses sixteen chapters, work-based case studies, and modules to bring academic c...

16 Weeks to College Success

Author(s): Gina Burkart

New Fourth Edition Now Available!Written for traditional students as well as adult learners returning to college, 16 Weeks to College Success: The Mindful Student addresses the challenges of college and provides a toolbox of strategies for students to apply to their courses throughout their  academi...