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Casing Communication Theory
Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis
Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication. The edited collection features 24 case studies that analyze communication theories in different contexts. Casing Communication Theory, edited...Gender Actualized: Cases in Communicatively Constructing Realities
Author(s): Erika L Kirby, M Chad Mcbride
Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits
Author(s): Jennifer Calhoun, Brett Gallagher
In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience
By: Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco
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Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience
Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco
Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...Think Better, Write Better
Author(s): Robin Jenkins
Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...Lifetime Physical Fitness: Assessments, Concepts, Prescriptions
Author(s): N Carolina Central Physical Education
This reader-friendly course balances theoretical concepts and labs. It is a practical approach that helps the student build a solid foundation for:assessing fitness performanceproviding effective instruction in fitnessand providing practical training in each area of physical fitnesscardiorespirator...Guest Service in the Hospitality Industry
Author(s): Paul Bagdan
The hospitality industry is a service industry that requires a unique blend of procedure, technique, and skill combined with the human element that is key to delivering quality guest service. It is both a science and an art. With a general approach incorporating insights from all areas of hospitalit...African American Journey
Author(s): Jason Nichols
African American Journey is a concise history of African Americans. It tells a story of perseverance and triumph in the face of enormous obstacles and challenges. Readers will learn about key figures and events that help shape the United States and the world., basic_htmlAfrican American Literature Anthology: Slavery, Liberation and Resistance
Author(s): Kimberly Fain
New Publication Now Available!African American Literature Anthology: Slavery, Liberation, & Resistance includes texts from various rhetoricians who worked as abolitionists, speakers, writers, activists, and/or publishers of dissident literature. They all employ their rhetorical influence to argue ag...Introduction to Water Resources
Author(s): Sam L. Laki, Krishnakumar V. Nedunuri, Ramanitharan Kandiah
Next to air, water is the most important natural resource present on Earth, and it is present in every living thing. It is time to treat this precious resource with the respect it truly deserves! Its sustainable use is more necessary than ever to satisfy essential needs of the growing world populati...