Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Contemporary Communication Theory

Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright

The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibility. New theories have been ad...

Intercultural Communication in Your Life

Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.

Where groups of people gather, there is always an elephant in the room: difference. Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we ...

Public Relations Principles: Bridging Theory to Practice

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

New Second Edition Now Available!Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.With possible uses in various industries suc...

Beyond Compromise: Cultivating Principled Negotiation Skills

Author(s): Jennifer Humber, Anneliese Bolland

Beyond Compromise: Cultivating Principled Negotiation Skills is comprehensive, equipping readers with skills and strategies to be effective negotiators. Jennifer Humber and Anneliese Bolland believe that effective negotiation often goes beyond mere compromise, and readers are introduced to concepts ...

Intimate Relationships: Where Have We Been? Where Are We Going?

Author(s): Tai J. Mendenhall, Elizabeth Jeanne Plowman, Lisa A. Trump, Pamela D. Dysart

New Edition Now Available!Intimate Relationships: Where have we been? Where are we going? is an innovative text that focuses on the interpersonal dynamics of couples, and on the dynamics of couples in-context. We explore how intimate relationships evolve and develop – and how they succeed or fail. W...

Public Speaking: Developing Skills to Communicate Effectively to a Diverse Audience

Author(s): Rich Underwood

The field of communication has definitely evolved. However, the one part of communication that has not changed is the concept of presenting information in a variety of modalities from face to face to online. Most cultures struggle with communicating with others. They deem it is easier to send an ema...

Becoming Global Citizens: A Handbook for International Media and Communication

Author(s): Jennifer Braddock

Becoming Global Citizens: A Handbook for International Media and Communications is a turn-key customizable online course package that introduces students to the global media environment and provides them with opportunities for expanding their own views and perspectives on the world and their role in...

Clear Communication, Powerful Results: Professional Communication

Author(s): Deirdre L. Simmons

In today’s hyper-connected world, your words can echo across boardrooms and beyond borders. Clear Communication, Powerful Results amplifies your voice to resonate with impact. This transformative resource is your key to unlocking the power of influential communication in today’s dynamic global envir...

Currents in Communication

Author(s): Elliot King

Currents in Communication serves as a foundational text for students who plan to major in communication for their undergraduate education. It is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business comm...