A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Circle Inside of a Box: The Business of Hip Hop Innovation and Entrepreneurship

Author(s): C Keith Harrison

On August 11, 1973, rap music and HipHop culture in the modern era began at a house party in the Bronx, NY. DJ Cool Herc and his sister threw this urban jam at 1520 Sedwick Avenue. The rest is history--business history. From film, sport, higher education, and commerce-- adding Hip Hop to the mix oft...

From Imagining to Understanding the African American Experience

Author(s): Phyllis Gray Ray

From Imagining to Understanding the African American Experience aids individuals in developing their “sociological imaginations” and to broaden their understanding of the “Sociology of the Black Experience,” particularly in the U.S. multicultural society. Although one book cannot provide the total e...

Global HR: Strategic Thinking and Talent Management in an International Workforce

Author(s): Amy Jauman

A continuous examination of policies and practices for multinational companies in every industry is no longer a business goal for organizations today – it is a requirement for success. With contributions from a variety of HR professionals, this book provides multiple perspectives related to changes ...

The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

Hip Hop, Cinema and African American Perspectives

Author(s): Tani Sanchez

Hip Hop, Cinema and African American Perspectives offers theoretical analysis from film, cultural studies, and race perspectives. This e-book reflects an attempt to address these concerns in a way that privileges and contextualizes all three. Hip-hop cinema is framed as a phenomenon born within the ...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

Educational Technology: Big Ideas and Practical Applications for the Classroom

Author(s): Ronda Blevins

One phrase that possesses a unique ability to elicit multiple, strong, and varied emotions from all stakeholders in the world of education is Educational Technology.  There are all sorts of theories, arguments both for and against, and mandates dealing with the use of technology in the classroom.  E...

Introduction to Business Law and Ethics

Author(s): Kauther S Badr, Robert A Smith Jr.

A high-quality text for a reasonable price is what you get with the First Edition of Introduction to Business Law and Ethics by Badr and Smith. Students will gain an in-depth understanding of the legal environment of business and ethics, and they will find the practice examples and current applicati...

The Architecture of Educational Frameworks

Author(s): PAMELA JEAN BALLARD SAWYER, ROSEMARY KARR, ELAINE ANN ZWEIG

The more proficient students are in critical thinking in college, the better they may be at decision-making and throughout life.The Architecture of Educational Frameworks offers guidance that encourages instructors from all disciplines to be comfortable teaching study skills for education, English, ...