Make It Count! Getting the Most from a Hospitality Internship

Author(s): Michael Collins

Employers agree—to be successful, graduates of Hospitality Management programs need to have meaningful, hands-on industry work experiences to complement their classroom education. Consequently, nearly all Hospitality Management degree programs require students to complete an internship or practicum ...

Contemporary Communication Theory

Author(s): Dominic Infante, Andrew S Rancer, Theodore A Avtgis, Erina L. MacGeorge

Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research a...

Straight Talk About Communication Research Methods

Author(s): Christine S Davis, Kenneth A Lachlan

Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle. ...

Leadership: Communication and Social Influence in Personal and Professional Contexts

Author(s): Ralph A. Gigliotti, Brent D Ruben, Christine Goldthwaite

Regardless of one’s formal leadership title, academic major, or desired career path, leadership and communication are critical for success. Leadership: Communication and Social Influence in Personal and Professional Contexts invites the reader to develop a more comprehensive understanding of lead...

Making an Impact: Facilitating Student Success with Lessons from Instructional Communication and Educational Psychology

Author(s): San Bolkan

Flourish as an instructor by learning about what behaviors lead to student success! Making an Impact: Facilitating Student Success with Lessons from Instructional Communication and Educational Psychology helps readers become better instructors by changing the way they think about their interacti...

Consumer Behavior: An Applied Approach

Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna

The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...The recent trend toward increasing global cooperation among blocks of countries was...

Workbook to Accompany Straight Talk About Communication Research Methods

Author(s): Christine S Davis, Brandy Stamper, Sayde Brais

The Straight Talk about Communication Research Methods Student Workbook is intended to accompany Christine S. Davis and Kenneth A. Lachlan’s Straight Talk about Communication Research Methods (3rd edition). This workbook is designed to allow students the opportunity to practice the knowledge and...

Selling in the Sport Industry

Author(s): David Pierce, Nels Popp, CHAD MCEVOY

With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.Selling in the Sport Industry is a groundbreaking publication and is the only book in ...

Media Matters

Author(s): RICHARD A. WILBER

Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium foll...

Interpersonal Communication: Building Rewarding Relationships

Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox

Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts. Interpersonal Communication: Building Rewarding Re...