Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Thriving in the Community College and Beyond: Research-Based Strategies for Academic Success and Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Julie McLaughlin

Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful studen...

Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

The Dark Web: Unfiltered

Author(s): Scott H. Belshaw

In The Dark Web: Unfiltered, Dr. Scott Belshaw takes you into an online world that very few have encountered. This book serves as a proverbial travel guide into the sick and twisted side of the dark web, including hidden coves for illegal activity. These areas include the dark web drug scene, hiring...

Content Area Literacy

Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe

Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...

Supply Chain Simplified

Author(s): James Kirby Easterling

Supply Chain Simplified was written to explain the various facets of supply chain management: the people, processes, and systems used in what is now the hottest field in business, in a way that everyone can understand. Whether you’re a high school or college student preparing for your future, someon...

The Musical Experience

Author(s): John Chiego, Joel S. Schnackel

The Musical Experience is a seamlessly integrated enhanced learning package that features a thematic approach to music appreciation— each theme is described along a historical timeline.Whether it is music to Celebrate, Music from the Stage, or Music for Mourning, the reader will associate the music ...

History and Tradition of Jazz

Author(s): Thomas E Larson

History and Tradition of Jazz is not just a story of jazz music and musicians, but the struggle to achieve, create, and invent for the sake of this musical art form.  The publication features stories and legends of important events and people who shaped jazz history, while addressing how the music h...

Reading the Web: Strategies for Internet Inquiry

Author(s): Elizabeth Dobler

Reading the Web: Strategies for Internet Inquiry outlines web literacy in a user-friendly way that helps educators provide students with practical skills and strategies needed to approach the internet with discernment. One of the ways it accomplishes this is through the QUEST model: questioning, und...